The Challenge
Amazing graffitti/visual artist Viajero sought to establish himself as a key figure at the intersection of community and art. His commitment to Puerto Rican and Latino culture had to bring together a diverse group of audiences, from art critics to neighborhood families.
The Approach
To make Viajero known as everyman’s artist, we shined light on his raw and alternative approach to art and the history of his people. We also selected him as one of the La Nueva Diaspora artists in an exhibit Lalaboy PR produced for BOOM Latin American design fair in Puerto Rico, where his work garnered the attention of Latin American art critics and collectors.
RESULTS.
Viallage Voice.
NYC Street Art.
Remezcla.
