ART: Los Muros Hablan NYC

The Essence

Although Los Muros Hablan have become a staple of the underground art world in Puerto Rico, it sought to gain exposure within the United States’s Latino community when they launched Los Muros Hablan NYC.

The Approach

With little time to lose, we created a campaign that targeted the alternative and mainstream Latino media. As an added bonus, one of the Laboy’s performed her Iris Chacón impersonation act, which caused quite a stir.