The Essence
Maintain current audience while appealing to a new Millennial audience. Reposition Loisaida as the prime indie, edgy alternative Latino Festival in New York City.
The Approach
Showcase the Loisaida Festival within mainstream, Latino, Culture, Lifestyle, Indie Digital and Print Media.
RESULTS.
Time Out NY
Time Out NY
DNA Info
The Villager
New York Times
Latin Trends
Remezcla
El Diario
City Guide
La Respuesta
NYC Free Concerts
EV Grieve
EV Grieve
Bedford + Bowery
Mommy Poppins
The Lo-Down
Slum Goddess
Sofrito For Your Soul
Social Eyes
Sofrito Magazine
